Saatchi & Saatchi

CASE STUDY

OOH:

During the Qatar World Cup Brewdog wanted everyone to enjoy the football, but no-one to forget about the appalling human rights record Qatar has.

SOCIAL:

 Brewdog founder, James Watt, is prolific on social media.

Throughout the tournament we supplied him with plenty to talk about.

FREE LOVE SHIRT:

Made from all the things banned at the Qatar World Cup, this shirt was sent to people victimised by the Qatar and Fifa authorities and was put on sale on Brewdogs website to help raise money for their legal fees, etc.