When the world is tightening its belts, how do you justify a luxury £1000+ phone?

By telling them it brings some incredible to every day of their lives.

Especially when coupled with the power of the UK’s best network.

It resulted in the iPhone 15 being EE's best-selling smart phone that year.

Incidentally, it was the first EE brand ad not to star Kevin Bacon.

Shot by Ben Strebel through Biscuit Filmworks.